Matthew Jupp
SENIOR RESEARCH CONSULTANT

Matthew
Jupp

I solve client problems with research, and build the AI workflows that give the team time to solve them better.

  • Based in Toronto
  • Focus Research & AI Enablement
  • Open to Customer Success / AI roles

About Me

6
Years of
Client Facing Experience
10+
AI Tools
Built & Adopted
$400K
Largest
Client Account

I'm a Senior Research Consultant at Innovative Research Group. My core work is research: designing and running research programs for enterprise and public-sector clients, helping my clients understand and act on insights.

What I enjoy most is helping people solve problems. My career highlight has been co-designing an interactive survey sent to thousands of electricity customers, innovating how investment trade-offs in the electricity system are conveyed. Built alongside our client, the research program secured 79% public acceptance for a rate increase, a figure that has since became the cornerstone of their five-year plan.

The rest of my time goes to something I care about just as much: using AI to take the busywork out of research so the team can spend more time providing findings to our clients. I've designed and built a suite of internal tools on Claude, from a workflow that synthesizes and verifies qualitative themes across dozens of interview transcripts, to an RFP system that turns hundred-page tenders into a structured proposal tracker. The part I like best is the teaching: showing coworkers how a sharper, AI leveraged approach to our daily processes can give them hours of time back.

I'm now looking to take this further in a customer success or AI enablement role, where I can keep solving real problems and help people get more out of AI. If that sounds like a fit for your team, please get in touch.

Contact Me

My Resume

Since becoming a Senior Consultant, I have championed AI adoption initatives within my firm to stay competitive and remain on the cusp of industry trends. When I am not designing research programs for regulated utilities, Crown corporations, and large organizations, I spend my time designing the internal tools that make our delivery faster and sharper.
See below for notable skills and the AI tools I've built. For the full picture, download my CV.

Skills I am Developing Today
Client & Program
Leadership
90%
AI Workflow
Design
85%
Enablement &
Teaching
85%
Qualitative
Research
80%
Visual &
Data Design
75%
AI Tools I've Designed
Transcript Synthesis

Ingests interview transcripts to explore and verify the themes we form from our own moderation experience and surface supporting verbatims, saving hours of manual review.

RFP Workflow System

Turns hundred-page tenders into step-by-step proposal checklists and an Excel tracker for proposal teams to execute.

SuperBios

Curates tailored consultant biographies against any RFP requirements, freeing consultants from constant rewrites.

Case-Study Extractor

Turns final project reports into spec-matched case studies, even for staff who never worked on the project.

EDUCATION
2021 - 2022
MA Political Studies (IR Theory)
Queen's University · A− GPA, Entrance Scholarship
2015 - 2019
BA Honours Economics
Wilfrid Laurier University · A− GPA, Entrance Scholarship
RECOGNITION
2021
Master of Arts Entrance Scholarship
Awarded on admission to Queen's University.
Training
Focus Group Moderation
Formally trained to moderate focus groups and in-depth interviews.
EXPERIENCE
2025 - Present
Senior Research Consultant
Innovative Research Group
Managed research programs end to end for enterprise and public-sector clients. Mentor juniors while leading internal AI implementation.
2024 - 2025
Research Consultant
Innovative Research Group
Conducted research on social-licence, brand health and public affairs research.
2023 - 2024
Research Analyst
Innovative Research Group
Supported surveys, built client reports, and began contributing to research design and client relationships.
Download CV

My Portfolio

This is a collection of professional and academic projects I've worked on throughout my career. Feel free browse these brief summaries. Please reach out for more information.

Matthew designed and built systems integral to the day to day operations of CHE. These projects far exceeded our expectations, both in revenue generated and the thousands of man-hours saved. Matthew can be expected to reliably execute a project plan in a timely manner, while effectively communicating with clients, stakeholders and his superiors. He has been a pleasure to have on our team.

Jerome Dupont

Jerome Dupont

Founder & President, Center of Hockey Excellence

Co-designed a customer engagement sent to thousands of utility customers, securing 79% public acceptance for a rate increase, becoming the cornerstone of the utility's five-year investment plan.

Utility Customer Program

Utility Customer Program

Impact Highlight

Delivered a nuanced read of the organization's client relationships and presented findings directly to the CEO. The engagement was re-won for 2026.

Infrastructure Ontario

Infrastructure Ontario

Impact Highlight

Selected Clients

I've led or supported research programs for enterprise and public-sector clients including Infrastructure Ontario, Elexicon Energy, Alectra Utilities, 407 ETR, CPP Investments, FP Canada, the Greenbelt Foundation, and Queen's University — spanning regulated utilities, Crown corporations, and government agencies.

Contact Me

matthewcjupp
@gmail.com
linkedin.com/in/mjupp
Toronto, Ontario